I've never had any problems with any of the DC bike shops. From REI to Capitol Hill Bikes, from Revolution to Bicycle Pro Shop - they've all treated me pretty well. But when I read this on Urban Space it got me thinking of things they could do to make things better. There's usually someone there to ask you if you need help as soon as you walk in, but the shops are never very welcoming (REI excluded - since they're something of a big box retailer already). They're cramped and poorly organized and there's not much there to inform the shopper. Perhaps I'm spoiled by Amazon, but I now when I shop, I want reviews and comparisons. Do I want winter biking boots or booties? I don't know, what are the advantages?
The award winning Trek Bicycle Store cleared floor space, created better sight-lines, broke the shop into smaller components and was sited for
creating inspiration and education for everyone from the first-time customer all the way to the avid racer.
The shops are broken up by customer segment and lifestyle and include a lounge, service shop and spacious dressing room. I know that when I'm having my bike worked on, I'd love to be able to sit down, have something to read (Bicycling magazine?) and even buy a drink. Most importantly these new Trek stores try to sell the lifestyle of cycling.
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